WOM – why care about word of mouth

June 10th, 2013 by Frank Guzzo No comments »

Have you ever had one of those moments or perhaps you just came out of a great weekend and you couldn’t wait to get to work on Monday so you could either brag or share about the awesome events and experiences you had over the weekend?

I’m sure we’ve all experienced this at one time or another.  Maybe going to work wasn’t how you wanted to share the experience but perhaps you shared with a close friend or relative.   The point is you had a positive experience and you shared it almost immediately.  What about a negative experience?  Ever have one of those?

I’m pretty confident I know the answer to that one as well.  Imagine this scenario; You purchase a product or service and you finally get it home and open the package and its not what you thought.  To make matters worse you realize that its defective and doesn’t work properly.  You decide to return it immediately and since most of us are purchasing products online and with mobile devices, you are looking » Read more: WOM – why care about word of mouth

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are you prepared?

September 19th, 2012 by Frank Guzzo No comments »

As printed in Whole Foods Magazine

2 million, 5 million, 10 million?  It really doesn’t matter. The numbers will be much higher than what was predicted or expected.  What am I talking about?  The iPhone 5 of course.  Did you stay up until the wee hours of the morning to pre-order yours?  I hate to admit it, but I did and I am going to receive mine on Friday unlike (apparently millions now) who will not see their pre-order until October.

So what’s the big deal and why should I care about another gadget that makes the headlines.  It’s not just about the gadget. Yes, I could sit here and write about all the new features of the phone and how I am going to love the bigger screen and simply the upgrade from my iPhone 4.  But this is bigger news than what you see or read about.  It’s about the » Read more: are you prepared?

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5 reasons to use twitter for retail business

August 21st, 2011 by Frank Guzzo No comments »

My last post was earlier this year which unfortunately is not the best example on my part on how often to write a blog as I encourage everyone to post a new blog at least once a month if not weekly. It too spoke about twitter and how it’s growing by leaps and bounds. So I decided I would start off again with an encore to that last post.  You can read all my posts right here at Emerging Sales Success web site.

Since its humble beginnings in 2006, Twitter’s rapid growth has resulted in an estimated user base of 200 million. While originally created by Jack Dorsey as a tool for individuals to use an SMS service to communicate with a small group, businesses soon realized they could harness Twitter’s exceptional promotional power to increase sales, establish brand identity and connect with customers.

wired.com features a fantastic article detailing the advantages of using Twitter for starting a new business.

So how exactly do businesses take advantage of Twitter’s promotional power? » Read more: 5 reasons to use twitter for retail business

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29 billion and counting – the twitter connection

January 27th, 2011 by Frank Guzzo No comments »

At the time of writing this blog, Twitter had reached over 29 billion tweets and counting.  So what is it about this little blue bird that has captivated the minds of so many fans globally?  What or how can we best use it and why?  Is this another one of those online gadgets that are going to suck whatever time we have left and not provide us with anything in return?  I know, I know, I’m always looking at ROI.

What I’d like you to do first is check out this link that gives you two options; the first is a live Twitter count (see the tabs) GigaTweet and the second is a live Twitter feed.  The count is great to watch just because it’s impressive.  Although I have to say the live US Debt Clock is far more impressive in size of numbers. (Kind of scary too if you think about it)

Let’s get back to Twitter.  This video Twitter In Plain English gives a basic explanation of what Twitter does in its basic format.  When Twitter was initially founded the idea was to create a micro blog; » Read more: 29 billion and counting – the twitter connection

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SEO … what, why how?

December 28th, 2010 by Frank Guzzo No comments »

As published in Whole Foods Magazine

Search engine optimization, search engine marketing, search engine management and then we have all the acronyms that go with them. But, what is Search Engine Optimization and how can it help us in marketing our Web sites or helping our businesses?

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or “elements” in the HTML coding of each page of your Web site. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.

You can have the most elaborate Web site that may have cost hundreds of thousands of dollars, but if no one knows it’s there, then your investment will reap you zero return. The only way your Web site will work for you is when it is seen by your potential customers. About 98% of » Read more: SEO … what, why how?

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why incorporate facebook into your overall marketing strategy?

October 25th, 2010 by Frank Guzzo No comments »

As published in Whole Foods Magazine October 25, 2010

With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook?

Lets start by looking at the basic numbers*:

  • There are over 500 million ACTIVE users (these are people that have returned to the site in the last 30 days).
  • 50% of users log in on any given day.
  • Approximately 150,000,000 users are located in the United States.
  • People spend over 700 billion minutes per month on FaceBook (collectively).
  • Over 700,000 businesses have a “FaceBook Page.”
  • Over 70 translations of FaceBook are available globally.
  • Average user has 130 friends (think of word of mouth).

» Read more: why incorporate facebook into your overall marketing strategy?

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a higher purpose for social media

September 8th, 2010 by Frank Guzzo No comments »

I’ve officially been blogging about it for almost a year.  Social Media is going strong and why wouldn’t it? With FaceBook having hit its 500 million-member mark, LinkedIn breaking the 70 Million mark and Twitter? Twitter has over 100 million users as of April of this year and is registering 300,000 new users per day.  There are on average 55 million tweets per day with over 600 million search queries per day.

So yes indeed, Social Media is being used for Marketing Purposes and combined with the right strategy can be a successful venture for most individuals and corporations.   But here is my question; Is Social Media just for business, branding, creating buzz and selling a product or service?

I got involved in Social Media almost two years ago just to see what all the hype was about; back in the day when FaceBook really was being used to find old schoolmates and family members not seen in many years.  After all it was through FaceBook that I connected with my cousin Tony whom I hadn’t seen in over 30 years. And it was through FaceBook » Read more: a higher purpose for social media

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4 frequently asked questions about LinkedIn

July 19th, 2010 by Frank Guzzo 1 comment »

In June of this year, LinkedIn topped 70 million users worldwide. But, what does this really mean?  Why have a LinkedIn profile and how can it help in business?  These are typically great questions and often asked by many individuals who have not yet grasped the idea of online marketing and using Social Media as a means to build business and create connections with potential customers.  Here are a few common questions about LinkedIn and how to benefit from using this powerful Social Media Platform.

Q. I already have a profile on LinkedIn, but don’t really see any advantage or how it can benefit my business.

A. The key to anything we do online is to be active.  LinkedIn gives you the ability to make yourself stand out from the rest of the crowd in several ways. » Read more: 4 frequently asked questions about LinkedIn

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do more with the new privacy settings on facebook

July 17th, 2010 by Frank Guzzo No comments »

Because I am a big stickler when it comes to security online and having seen my friends FaceBook profile hacked, I am always looking for new information on how to protect oneself from the potential dangers of hackers and privacy in general.  Because FaceBook is at the 500 million user threshold and everyone we know is on or joining including great grandma, I thought it would be appropriate to give you additional feedback on protecting your privacy on this platform.

The one thing to remember is that if you want to maintain privacy, do not post anything online.  Knowing that this just isn’t a reasonable request, you have to find ways to keep up with the changes and also do what is necessary before something happens.

Always remember what I wrote in my previous blog, 5 simple steps to protect yourself from hackers on FaceBook, BE SENSIBLE.  We live in a new age where everything is transparent and the old adage of what happens in Vegas stays in Vegas no longer applies and what happens in Vegas now stay on YouTube, Viddler, Delicious, Digg and other social sites.  So yes, be careful and if you do get that urgent email from a close friend asking for 5,000 dollars sent immediately by wire, call their family first.  Or better yet, call your friend as they may still be in bed while this is all happening.  You’d be surprised at how many people actually fall for these scams.

Having said all this I want to share a great blog posted by Lori Randal at Social Media Examiner. The information in her blog is very useful and I know will assist in not only making the changes to your privacy setting on FaceBook, but she also shows you how to make the changes needed.   I hope you enjoy it.

Frank Guzzo is a speaker/trainer and owner at Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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social media strategy from A – Z

June 1st, 2010 by Frank Guzzo 2 comments »

Every now and again I come across a great article worthy of re-posting on my blog. And today this one is no different.  I have read through it and it really does cover everything when it comes to Social Media Marketing.  I hope you enjoy it as much as I did. I found it to be informative and to the point.  The author Tamar Weinberg did a great job here.  Enough form me … here is her post form her blog.

Social Media Strategy from A to Z

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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