Archive for February, 2010

5 reasons why I won’t use social media

February 23rd, 2010
  1. I dislike transparency and would prefer to hide from my potential clients
  2. I would prefer to grow at a slower more manageable pace
  3. I think social media is just a fad and will not be around in a couple of years
  4. I have my own focus group and trust what we decide; we know what’s best for the consumer
  5. I cannot afford to spend any time or money on social networking

If you actually use these excuses to not get involved in Social Media, your business days are numbered.  The fact of the matter is that for as many reasons you or I can come up with to not get involved with social media, there are many more compelling reason to learn more about this new form of media and find out how to best utilize and harness its power to our advantage. » Read more: 5 reasons why I won’t use social media


are you connected?

February 14th, 2010

People want to feel connected.  As Seth Godin put it in his book The Tribes Casebook (a free download) all of us in some way belong to a tribe. You may not think it’s a tribe or call it something else like a group or a league or a class or demographic, but we all belong to a tribe in one way or another.  Think about it, belonging to a tribe gives us a sense of belonging, of being part of this group and perhaps an important part of the group.

Life has shown us that we are happiest when we can connect with others of like mind, with people that support our ideas, with friends and family and loved ones.  Think of how this need or wanting has evolved from the days of a simple phone call to today where you can find old school mates online through platforms like Facebook which has over 350 million users.  I reconnected with a cousin that I had not seen or spoken with since I was about 7 or 8 years old.  We are now catching up though Facebook.  What a great tool. » Read more: are you connected?


new studies show values of social media

February 5th, 2010

According to recent studies, Social Media although a growing trend is just in the beginning fazes of being accepted into the business world.  There are several articles and I’ve included links to a few that show that in spite of the value Social Media has and how it can benefit a business – Businesses are slow to respond.  Here are the top benefits of social media as reported by a survey conducted by Ad-ology (YouTube video)

50%: Generating Leads

45%: Keeping up with the industry

44%: Monitoring online conversations

38%: Finding vendors/suppliers

As you can see generating leads is the greatest benefit as report by business owners.

Another interesting fact; 39% of those surveyed said they did not plan to use social networking in their marketing plan in 2010.  This number is likely tied to the finding that 31% reported that their customers do not use social media, 29% stated they do not have enough time to devote to it and 21% said they do not know enough about social media.  This full article can be read here Social Media Examiner » Read more: new studies show values of social media


the 10 stages of social media business integration

February 2nd, 2010

This article by Brian Solis at FutureWorks, outlines some critical information about where Social Media is headed today and also key stages of what to look  for as businesses navigate through the Social Media Networks.

An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.

Here are the ten most common stages that businesses experience as they travel the road to full social media integration.

Read the full article by Brian Solis