Archive for February 5th, 2010

new studies show values of social media

February 5th, 2010

According to recent studies, Social Media although a growing trend is just in the beginning fazes of being accepted into the business world.  There are several articles and I’ve included links to a few that show that in spite of the value Social Media has and how it can benefit a business – Businesses are slow to respond.  Here are the top benefits of social media as reported by a survey conducted by Ad-ology (YouTube video)

50%: Generating Leads

45%: Keeping up with the industry

44%: Monitoring online conversations

38%: Finding vendors/suppliers

As you can see generating leads is the greatest benefit as report by business owners.

Another interesting fact; 39% of those surveyed said they did not plan to use social networking in their marketing plan in 2010.  This number is likely tied to the finding that 31% reported that their customers do not use social media, 29% stated they do not have enough time to devote to it and 21% said they do not know enough about social media.  This full article can be read here Social Media Examiner » Read more: new studies show values of social media