Archive for June 10th, 2013

WOM – why care about word of mouth

June 10th, 2013

Have you ever had one of those moments or perhaps you just came out of a great weekend and you couldn’t wait to get to work on Monday so you could either brag or share about the awesome events and experiences you had over the weekend?

I’m sure we’ve all experienced this at one time or another.  Maybe going to work wasn’t how you wanted to share the experience but perhaps you shared with a close friend or relative.   The point is you had a positive experience and you shared it almost immediately.  What about a negative experience?  Ever have one of those?

I’m pretty confident I know the answer to that one as well.  Imagine this scenario; You purchase a product or service and you finally get it home and open the package and its not what you thought.  To make matters worse you realize that its defective and doesn’t work properly.  You decide to return it immediately and since most of us are purchasing products online and with mobile devices, you are looking » Read more: WOM – why care about word of mouth

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