google alerts

March 15th, 2010 by Frank Guzzo Leave a reply »

Here is a simple concept and an idea that can save you time and money and perhaps give you an edge over the competition in business.  Google Alerts.  How many of you are using Google Alerts?  What are Google Alerts?  Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Why use Google Alerts?

When was the last time you Googled you name? What are people saying about you? Do you know what is floating out there in the cloud about you and your company?  Google does all the work for you.  All you do is enter a topic or key word in the search bar and set your parameters as to how often you wish to be notified by email of what shows up on the web about your search query.

I use this for all my clients. I encourage them to use on a daily basis. It may seem like a lot of email to manage, however if set up properly you can control how much time you spend reading all the Google Alerts you receive. Since I use Outlook as my mail client it is simple to set up a rule that allows all incoming mail from Google Alerts to go to a specific folder, in this case named Google Alerts and not congest my already overtaxed inbox.

What project are you working on? Have the latest information?  Set up a Google Alert.  This is something so simple and yet so very few people are using this amazing tool that is available to you absolutely free.  Have you ever wondered if you have the latest information on a specific project you are working on or the latest rules, regulations? Using this tool is a way to make sure you always have the most current information readily available and if something negative is ever published about you or your company you can respond to it right away.

A simple tool to make life on the web easier and simpler.  If you would like more detail on Google Alerts click here.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. 1-877-617-7717 Let’s start the conversation


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