how social media marketing can build your business profile

March 17th, 2010 by Frank Guzzo Leave a reply »

As the popularity of social media keeps on increasing, businesses of all sizes and types are identifying methods in which social network platforms can assist them to better respond, comprehend and grab the attention of targeted audiences. Consequently, organizations are now opting for improving sales through social-media at a quick pace, embracing wikis, social websites, blogs and other strategies to realize their branding or public relations objectives.

Increasing sales through social media sites is really an inexpensive and powerful way to market and promote your business profile. By tapping into the strengths of social-media networks, you can keep a bull’s eye on what is happening around the world.

Businesses Gain Three Major Benefits by Branding Through Social-Media

  • Awareness: When businesses make efforts to come across and meet future potential prospects on social networks, they can keep themselves well informed of what other individuals are saying regarding their organization. Whatever individuals are saying, good or bad, businesses can be an essential part of the conversation. As they are aware, they can reply to correct the half truths, fix mistakes or even change the circumstances in behavior that help build up strong relationships.
  • Visibility: When any business sets up a web presence and actively makes use of social marketing tools, it turns out to be more visible to both potential and current customers.
  • Relevance: On social-media networking websites, the information about various new trends and tools is available readily, as a result businesses can quickly move to modify services and products to cater to the varying needs of targeted audience.

Additional Benefits of Marketing or Branding Through Social Media

Get the message out to a greater audience and faster:

Boosting up sales through social networking sites enables quicker sharing of useful information, along with more extensive coverage. To the contrary, it can take days for a message to reach to end consumers through conventional means. Social-media branding permits the broadcasting of not just an announcement, but video, audio, image and various other content types as well. Because the message geared toward social-media tools contain only pertinent facts, hyperlinks and key highlights to related quotes and statistics, the information can be picked up immediately and published by online journalists and bloggers.

Enhances branding:

Marketing through social media can help businesses gather feedback or input directly from targeted audiences and make use of that information for more powerful reputation management. Gaining insight as to why individuals like or dislike a particular brand is needed to aid in controlling and changing audience’s preferences and perceptions.

Boosts up direct marketing strategies:

SEO is an essential component of lead generation and direct branding strategies, and social network websites have proven their ability to complement search engine optimization initiatives significantly. The different tools such as title tags, frequent usage of common key phrases and jargon, links to some blogs, relevant web content and ticker symbols can dramatically boost search engine ranking.

So, opt for an effective social media approach and help generate a huge boost in website traffic.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. 1-877-617-7717 Let’s start the conversation



  1. Do you plan to keep this site updated? I sure hope so… its great!

  2. Frank Guzzo says:

    Thanks for the note. Yes, I will be posting regularly. If you like what you read, please help spread the word about this blog.
    Thank You

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