find balance in social media marketing – know about do’s and don’ts

March 30th, 2010 by Frank Guzzo Leave a reply »

From YouTube to MySpace, Facebook to Twitter and beyond, shared media has taken communicating to a whole new level. Utilizing ‘social media’ for business purposes is a hot trend these days, one that we simply cannot ignore.  However, there are those who feel it is far too complicated or time consuming and shy away from Social Media. They know they need to ‘connect’ but do not understand the ins and outs and this way they are actually moving away from a whole new method of interacting with their would be audience and clients.

Once you understand its unique approach and that it’s not about hard sales, the rest is easy. Always remember that you need to be believable, dedicated, repetitive and valuable. Also, keep in mind that repetitive does not mean you need to spam the similar message to the whole world; rather it signifies that you should take some time out of your busy schedule regularly to interact.

Basic dos of social media to tee up your business for massive success

Do make use of future oriented approach: Using social media for business is an integral part of boosting the image and branding for your organization. A future oriented approach will assist you to carve a unique niche at the forefront of your industry. Whatever you publish on different social marketing sites must be tasteful and future oriented so that it cannot come back to haunt you or your business later on.

Participate actively: If you want to ensure you are heard and seen, then, you need to rate entries, post comments and submit quality articles. You need to keep things on positive side, but do not overdo it. It is also a good practice to contribute beneficial comments after you go through something that is interesting.

Submit quality content:  In order to be successful in your branding efforts, you should submit the information the targeted audience would like to get acquainted with, and details that would be helpful for them. It is not all about self promotion or marketing.  However, you can make use of insights obtained from many years of experience in the relevant field and share the wealth of huge knowledge.

Some basic don’ts of social media marketing

The biggest mistake that most people make when they use social media marketing methods is that they overlook what it is all about, that is, ‘to be social’.  Interact with your audience.  Develop a relationship and build quality contacts.

Don’t send mixed messages : If you are on multiple platforms, make sure your message and branding are consistent.

Don’t forget to analyze your stats : In order to know how to adjust your campaign you will need to review your statistics on a regular basis to see what is working and what you may need to adjust to optimize your online campaign.

Don’t ‘spam’ on social sites: I shouldn’t have to put this in here but some folks just don’t get it.

Don’t try to do too much all at once:  Embarking on a successful Social Media Campaign can be overwhelming to say the least. Take it in small steps. Try things out before wanting to do everything all at once.

Remember you need to build up a list of interested prospects by building up individual relationships.  So, keep all this  in mind when preparing to conquer social media networks for branding, marketing and boosting up sales and adding wings to your business profile.  Also remember that increasing sales through social media is not a magical approach at all. Though all social network sites may proffer free membership programs, free platform or even free enrollment, it takes a great deal of work. If you make the right decisions, keep track of the essentials and make it a long term sales plan, you will certainly be able to improve your standing immensely and as a result will consistently be rewarded  for your efforts.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. 1-877-617-7717  Let’s start the conversation

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31 comments

  1. great blog. I like the way you have it laid out. Which platform are you currently using? I’m thinking about setting up my blog this way.

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    This is a WordPress blog web site. Different form the typical WordPress.com site. I run mine through Network Solutions and use the blog platform versus the typical web site set up. Hope this helps.
    Thanks

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