top 10 reasons to incorporate social media networking into your marketing plan

January 14th, 2010 by Frank Guzzo Leave a reply »

Let’s be real here. I could probably come up with 101 reasons but then you probably wouldn’t read past the first five or ten reasons as to why make Social Media marketing/Networking an integral part of your overall marketing strategy. If you don’t get it after reading the first ten reasons then I’ve either failed at showing you the importance of Social Networking or you just don’t get it. I know, pretty blunt, but there you have it.  There really is no point in beating around the bush on this.

Do you have a LinkedIn account? What about Facebook, Twitter, MySpace, Bebo or any other social site that is available for access on the internet today? Where are you blogging? have figured out a way to reach millions of consumers or perhaps hundreds of thousands of other businesses that may require your products or services?

This is where Social Media comes into play. So enough babbling on my part and here is a partial list of what could be 101 reasons to incorporate Social Media Networking into your Marketing plan;

  1. Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  2. If Facebook were a country it would be the world’s 3rd largest country right after India and ahead of the United States.
  3. “LinkedIn has the world’s largest audience of affluent influential professionals”
  4. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
  5. The #2 largest search engine in the world is YouTube
  6. More than 700,000 businesses have a presence on Facebook.
  7. BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube blending everything from an iPhone to a sneaker.
  8. Dell sold $3,000,000 worth of computers on Twitter
  9. Email has had a good run as king of communications. But its reign is over. Now being replaced by Social Media Forums
  10. Businesses who choose not to adapt to the new culture will be at an increasing disadvantage, as their customers slowly build personal relationships with their competitors.

So there you have it. A partial list of the many reason why any business needs to incorporate Social Media as part of their overall marketing strategy. Decide where the greatest impact for these social tools will be. Look at your competitors, what are they doing? Chances are if they are not already using Social Media, it won’t be long before they do. Why not be the first to set the pace for all others to follow?  Social Media is here to stay. What you need to do is find how it best fits and suits your specific needs.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. Let’s start the conversation.



  1. Eric Matt says:

    Frank, those are all very compelling points. Thank you for providing the related link with each of them…much appreciated.
    For businesses that have answered the “why” part of social markets and have moved on to the “how” part of it, keeping those fans and followers engaged once you get them is always difficult. Obviously, blasting them with advertisement and specials cause them to begin looking right past your company posts. Here is a new approach to engage them and build their enthusiasm towards your brand.
    We have developed First2Click ( to help companies interact with their Facebook and Twitter users in an exciting and enthusiastic way. It is a Social Contest site that allows a company to have giveaways targeting their FB and Twitter users with a clicking competition. This method encourages the fans or followers to pay attention to the Facebook posts and tweets put out by the company. The company then has the ability to show product advertisement or messages on the contest age as well.
    We are finding from the small user base that we currently have that it is addicting, exciting, and promotes enthusiastic conversation on the contest chat board. The unique approach that First2Click employs towards promoting brands and products to social communities provides the following benefits: Increase Brand Exposure, Stimulate and engage social communities, easily and regularly interact w/social community, Grow social communities (More Likes, More Friends, More Follows, etc.), and Increase sales

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