March 30th, 2010 by Frank Guzzo
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From YouTube to MySpace, Facebook to Twitter and beyond, shared media has taken communicating to a whole new level. Utilizing ‘social media’ for business purposes is a hot trend these days, one that we simply cannot ignore. However, there are those who feel it is far too complicated or time consuming and shy away from Social Media. They know they need to ‘connect’ but do not understand the ins and outs and this way they are actually moving away from a whole new method of interacting with their would be audience and clients.
Once you understand its unique approach and that it’s not about hard sales, the rest is easy. Always remember that you need to be believable, dedicated, repetitive and valuable. Also, keep in mind that repetitive does not mean you need to spam the similar message to the whole world; rather it signifies that you should take some time out of your busy schedule regularly to interact.
Basic dos of social media to tee up your business for massive success
Do make use of future oriented approach: Using social media for business is an integral part of boosting the image and branding for your organization. A future oriented approach will assist you to carve a unique niche at the forefront of your industry. Whatever you publish on different social marketing sites must be tasteful and future oriented so that it cannot come back to haunt you or your business later on. » Read more: find balance in social media marketing – know about do’s and don’ts
March 15th, 2010 by Frank Guzzo
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Here is a simple concept and an idea that can save you time and money and perhaps give you an edge over the competition in business. Google Alerts. How many of you are using Google Alerts? What are Google Alerts? Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Why use Google Alerts?
When was the last time you Googled you name? What are people saying about you? Do you know what is floating out there in the cloud about you and your company? Google does all the work for you. All you do is enter a topic or key word in the search bar and set your parameters as to how often you wish to be notified by email of what shows up on the web about your search query.
» Read more: google alerts
March 2nd, 2010 by Frank Guzzo
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Two great stories came across my desk this morning. Both very different and yet the same. They both spoke of Social Media and how creative one can be to reach their goals and build a brand or drive traffic and build a business. In the first. It was about a 40 year old man who wanted to make a difference. He created a nonprofit organization called 12for12k Challenge. He was going to raise 12,000 dollars per month for twelve months for twelve different charities. How did it work out? » Read more: 2 positive stories on the impact of social media
February 23rd, 2010 by Frank Guzzo
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- I dislike transparency and would prefer to hide from my potential clients
- I would prefer to grow at a slower more manageable pace
- I think social media is just a fad and will not be around in a couple of years
- I have my own focus group and trust what we decide; we know what’s best for the consumer
- I cannot afford to spend any time or money on social networking
If you actually use these excuses to not get involved in Social Media, your business days are numbered. The fact of the matter is that for as many reasons you or I can come up with to not get involved with social media, there are many more compelling reason to learn more about this new form of media and find out how to best utilize and harness its power to our advantage. » Read more: 5 reasons why I won’t use social media
February 14th, 2010 by Frank Guzzo
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People want to feel connected. As Seth Godin put it in his book The Tribes Casebook (a free download) all of us in some way belong to a tribe. You may not think it’s a tribe or call it something else like a group or a league or a class or demographic, but we all belong to a tribe in one way or another. Think about it, belonging to a tribe gives us a sense of belonging, of being part of this group and perhaps an important part of the group.
Life has shown us that we are happiest when we can connect with others of like mind, with people that support our ideas, with friends and family and loved ones. Think of how this need or wanting has evolved from the days of a simple phone call to today where you can find old school mates online through platforms like Facebook which has over 350 million users. I reconnected with a cousin that I had not seen or spoken with since I was about 7 or 8 years old. We are now catching up though Facebook. What a great tool. » Read more: are you connected?
February 5th, 2010 by Frank Guzzo
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According to recent studies, Social Media although a growing trend is just in the beginning fazes of being accepted into the business world. There are several articles and I’ve included links to a few that show that in spite of the value Social Media has and how it can benefit a business – Businesses are slow to respond. Here are the top benefits of social media as reported by a survey conducted by Ad-ology (YouTube video)
50%: Generating Leads
45%: Keeping up with the industry
44%: Monitoring online conversations
38%: Finding vendors/suppliers
As you can see generating leads is the greatest benefit as report by business owners.
Another interesting fact; 39% of those surveyed said they did not plan to use social networking in their marketing plan in 2010. This number is likely tied to the finding that 31% reported that their customers do not use social media, 29% stated they do not have enough time to devote to it and 21% said they do not know enough about social media. This full article can be read here Social Media Examiner » Read more: new studies show values of social media
February 2nd, 2010 by Frank Guzzo
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This article by Brian Solis at FutureWorks, outlines some critical information about where Social Media is headed today and also key stages of what to look for as businesses navigate through the Social Media Networks.
An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
Here are the ten most common stages that businesses experience as they travel the road to full social media integration.
Read the full article by Brian Solis