Posts Tagged ‘FaceBook’

WOM – why care about word of mouth

June 10th, 2013

Have you ever had one of those moments or perhaps you just came out of a great weekend and you couldn’t wait to get to work on Monday so you could either brag or share about the awesome events and experiences you had over the weekend?

I’m sure we’ve all experienced this at one time or another.  Maybe going to work wasn’t how you wanted to share the experience but perhaps you shared with a close friend or relative.   The point is you had a positive experience and you shared it almost immediately.  What about a negative experience?  Ever have one of those?

I’m pretty confident I know the answer to that one as well.  Imagine this scenario; You purchase a product or service and you finally get it home and open the package and its not what you thought.  To make matters worse you realize that its defective and doesn’t work properly.  You decide to return it immediately and since most of us are purchasing products online and with mobile devices, you are looking » Read more: WOM – why care about word of mouth

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are you prepared?

September 19th, 2012

As printed in Whole Foods Magazine

2 million, 5 million, 10 million?  It really doesn’t matter. The numbers will be much higher than what was predicted or expected.  What am I talking about?  The iPhone 5 of course.  Did you stay up until the wee hours of the morning to pre-order yours?  I hate to admit it, but I did and I am going to receive mine on Friday unlike (apparently millions now) who will not see their pre-order until October.

So what’s the big deal and why should I care about another gadget that makes the headlines.  It’s not just about the gadget. Yes, I could sit here and write about all the new features of the phone and how I am going to love the bigger screen and simply the upgrade from my iPhone 4.  But this is bigger news than what you see or read about.  It’s about the » Read more: are you prepared?

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29 billion and counting – the twitter connection

January 27th, 2011

At the time of writing this blog, Twitter had reached over 29 billion tweets and counting.  So what is it about this little blue bird that has captivated the minds of so many fans globally?  What or how can we best use it and why?  Is this another one of those online gadgets that are going to suck whatever time we have left and not provide us with anything in return?  I know, I know, I’m always looking at ROI.

What I’d like you to do first is check out this link that gives you two options; the first is a live Twitter count (see the tabs) GigaTweet and the second is a live Twitter feed.  The count is great to watch just because it’s impressive.  Although I have to say the live US Debt Clock is far more impressive in size of numbers. (Kind of scary too if you think about it)

Let’s get back to Twitter.  This video Twitter In Plain English gives a basic explanation of what Twitter does in its basic format.  When Twitter was initially founded the idea was to create a micro blog; » Read more: 29 billion and counting – the twitter connection

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why incorporate facebook into your overall marketing strategy?

October 25th, 2010

As published in Whole Foods Magazine October 25, 2010

With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook?

Lets start by looking at the basic numbers*:

  • There are over 500 million ACTIVE users (these are people that have returned to the site in the last 30 days).
  • 50% of users log in on any given day.
  • Approximately 150,000,000 users are located in the United States.
  • People spend over 700 billion minutes per month on FaceBook (collectively).
  • Over 700,000 businesses have a “FaceBook Page.”
  • Over 70 translations of FaceBook are available globally.
  • Average user has 130 friends (think of word of mouth).

» Read more: why incorporate facebook into your overall marketing strategy?

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do more with the new privacy settings on facebook

July 17th, 2010

Because I am a big stickler when it comes to security online and having seen my friends FaceBook profile hacked, I am always looking for new information on how to protect oneself from the potential dangers of hackers and privacy in general.  Because FaceBook is at the 500 million user threshold and everyone we know is on or joining including great grandma, I thought it would be appropriate to give you additional feedback on protecting your privacy on this platform.

The one thing to remember is that if you want to maintain privacy, do not post anything online.  Knowing that this just isn’t a reasonable request, you have to find ways to keep up with the changes and also do what is necessary before something happens.

Always remember what I wrote in my previous blog, 5 simple steps to protect yourself from hackers on FaceBook, BE SENSIBLE.  We live in a new age where everything is transparent and the old adage of what happens in Vegas stays in Vegas no longer applies and what happens in Vegas now stay on YouTube, Viddler, Delicious, Digg and other social sites.  So yes, be careful and if you do get that urgent email from a close friend asking for 5,000 dollars sent immediately by wire, call their family first.  Or better yet, call your friend as they may still be in bed while this is all happening.  You’d be surprised at how many people actually fall for these scams.

Having said all this I want to share a great blog posted by Lori Randal at Social Media Examiner. The information in her blog is very useful and I know will assist in not only making the changes to your privacy setting on FaceBook, but she also shows you how to make the changes needed.   I hope you enjoy it.

Frank Guzzo is a speaker/trainer and owner at Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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social media strategy from A – Z

June 1st, 2010

Every now and again I come across a great article worthy of re-posting on my blog. And today this one is no different.  I have read through it and it really does cover everything when it comes to Social Media Marketing.  I hope you enjoy it as much as I did. I found it to be informative and to the point.  The author Tamar Weinberg did a great job here.  Enough form me … here is her post form her blog.

Social Media Strategy from A to Z

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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5 simple steps to protect yourself from hackers on facebook

May 21st, 2010

I’ve been meaning to write this blog post for some time now but things just seem to keep getting in the way.  So its time to stop procrastinating as I have no excuses left and I just need to do it!

We read so much these days about the benefits of building a following of friends on the social platforms, like LinkedIn, Twitter and FaceBook just to name a few. And by the way, these are probably the most popular platforms out there and you can add MySpace to the popularity list.  Yes, there are so many benefits to using these networks to connect with family and friends and for businesses the opportunities are endless.

What we do not hear about are the potential dangers that lurk in the dark corners of some of these platforms and today specifically, I want to address the privacy issues and risks we all assume by creating a profile on FaceBook.

Last week a friend of mine who uses FaceBook strictly to stay in touch with her friends and family had her account hacked.  Quite frankly, I don’t know how it happens, but it did happen. Her identity was stolen and somehow the hackers also » Read more: 5 simple steps to protect yourself from hackers on facebook

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simple question – simple answer – what is social media?

May 6th, 2010

I guess I am still surprised at how many people I come across that are not familiar with the Social Media Revolution happening.  I am still asked what is Social Media. What does it do? At a recent event where Starr Hall was the keynote speaker, she asked the audience if everyone was familiar with social media and so many did not know what it was.

Now most people have heard of FaceBook and Twitter, LinkedIn or MySpace.  Most just don’t know how to use them effectively or that they are considered social media platforms.

So in this very simple and basic video put together off the cuff at my desk, I answer the simple question: What is social media?

Enjoy.

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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