Posts Tagged ‘internet’

5 reasons to use twitter for retail business

August 21st, 2011

My last post was earlier this year which unfortunately is not the best example on my part on how often to write a blog as I encourage everyone to post a new blog at least once a month if not weekly. It too spoke about twitter and how it’s growing by leaps and bounds. So I decided I would start off again with an encore to that last post.  You can read all my posts right here at Emerging Sales Success web site.

Since its humble beginnings in 2006, Twitter’s rapid growth has resulted in an estimated user base of 200 million. While originally created by Jack Dorsey as a tool for individuals to use an SMS service to communicate with a small group, businesses soon realized they could harness Twitter’s exceptional promotional power to increase sales, establish brand identity and connect with customers.

wired.com features a fantastic article detailing the advantages of using Twitter for starting a new business.

So how exactly do businesses take advantage of Twitter’s promotional power? » Read more: 5 reasons to use twitter for retail business

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29 billion and counting – the twitter connection

January 27th, 2011

At the time of writing this blog, Twitter had reached over 29 billion tweets and counting.  So what is it about this little blue bird that has captivated the minds of so many fans globally?  What or how can we best use it and why?  Is this another one of those online gadgets that are going to suck whatever time we have left and not provide us with anything in return?  I know, I know, I’m always looking at ROI.

What I’d like you to do first is check out this link that gives you two options; the first is a live Twitter count (see the tabs) GigaTweet and the second is a live Twitter feed.  The count is great to watch just because it’s impressive.  Although I have to say the live US Debt Clock is far more impressive in size of numbers. (Kind of scary too if you think about it)

Let’s get back to Twitter.  This video Twitter In Plain English gives a basic explanation of what Twitter does in its basic format.  When Twitter was initially founded the idea was to create a micro blog; » Read more: 29 billion and counting – the twitter connection

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SEO … what, why how?

December 28th, 2010

As published in Whole Foods Magazine

Search engine optimization, search engine marketing, search engine management and then we have all the acronyms that go with them. But, what is Search Engine Optimization and how can it help us in marketing our Web sites or helping our businesses?

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or “elements” in the HTML coding of each page of your Web site. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.

You can have the most elaborate Web site that may have cost hundreds of thousands of dollars, but if no one knows it’s there, then your investment will reap you zero return. The only way your Web site will work for you is when it is seen by your potential customers. About 98% of » Read more: SEO … what, why how?

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why incorporate facebook into your overall marketing strategy?

October 25th, 2010

As published in Whole Foods Magazine October 25, 2010

With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook?

Lets start by looking at the basic numbers*:

  • There are over 500 million ACTIVE users (these are people that have returned to the site in the last 30 days).
  • 50% of users log in on any given day.
  • Approximately 150,000,000 users are located in the United States.
  • People spend over 700 billion minutes per month on FaceBook (collectively).
  • Over 700,000 businesses have a “FaceBook Page.”
  • Over 70 translations of FaceBook are available globally.
  • Average user has 130 friends (think of word of mouth).

» Read more: why incorporate facebook into your overall marketing strategy?

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4 frequently asked questions about LinkedIn

July 19th, 2010

In June of this year, LinkedIn topped 70 million users worldwide. But, what does this really mean?  Why have a LinkedIn profile and how can it help in business?  These are typically great questions and often asked by many individuals who have not yet grasped the idea of online marketing and using Social Media as a means to build business and create connections with potential customers.  Here are a few common questions about LinkedIn and how to benefit from using this powerful Social Media Platform.

Q. I already have a profile on LinkedIn, but don’t really see any advantage or how it can benefit my business.

A. The key to anything we do online is to be active.  LinkedIn gives you the ability to make yourself stand out from the rest of the crowd in several ways. » Read more: 4 frequently asked questions about LinkedIn

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social media strategy from A – Z

June 1st, 2010

Every now and again I come across a great article worthy of re-posting on my blog. And today this one is no different.  I have read through it and it really does cover everything when it comes to Social Media Marketing.  I hope you enjoy it as much as I did. I found it to be informative and to the point.  The author Tamar Weinberg did a great job here.  Enough form me … here is her post form her blog.

Social Media Strategy from A to Z

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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how to use google and twitter to find your customers

April 9th, 2010

I get an enormous amount of email daily and much of these are articles and new information on Social Media and how to use the various tools available.  There is so much information being posted on a regular basis that sometimes its difficult to filter it down to useful bytes.  (like me use of bites/bytes?)  Today was no different.  I however come across this great article on “How To Use Google and Twitter To Find Your Customers.”  I wanted to share this one with you as I feel it will answer some questions about how to use some of the tools that are available and I just personally felt that Eric Tsai did such a great job in explaining this to everyone in terms we can all understand and in a step by step process.

I invite you to read the full article here.  I hope you enjoy it as much as I did.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. 1-877-617-7717  Let’s start the conversation

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how social media marketing can build your business profile

March 17th, 2010

As the popularity of social media keeps on increasing, businesses of all sizes and types are identifying methods in which social network platforms can assist them to better respond, comprehend and grab the attention of targeted audiences. Consequently, organizations are now opting for improving sales through social-media at a quick pace, embracing wikis, social websites, blogs and other strategies to realize their branding or public relations objectives.

Increasing sales through social media sites is really an inexpensive and powerful way to market and promote your business profile. By tapping into the strengths of social-media networks, you can keep a bull’s eye on what is happening around the world.

Businesses Gain Three Major Benefits by Branding Through Social-Media

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google alerts

March 15th, 2010

Here is a simple concept and an idea that can save you time and money and perhaps give you an edge over the competition in business.  Google Alerts.  How many of you are using Google Alerts?  What are Google Alerts?  Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Why use Google Alerts?

When was the last time you Googled you name? What are people saying about you? Do you know what is floating out there in the cloud about you and your company?  Google does all the work for you.  All you do is enter a topic or key word in the search bar and set your parameters as to how often you wish to be notified by email of what shows up on the web about your search query.

» Read more: google alerts

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