Posts Tagged ‘social media examiner’

why incorporate facebook into your overall marketing strategy?

October 25th, 2010

As published in Whole Foods Magazine October 25, 2010

With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook?

Lets start by looking at the basic numbers*:

  • There are over 500 million ACTIVE users (these are people that have returned to the site in the last 30 days).
  • 50% of users log in on any given day.
  • Approximately 150,000,000 users are located in the United States.
  • People spend over 700 billion minutes per month on FaceBook (collectively).
  • Over 700,000 businesses have a “FaceBook Page.”
  • Over 70 translations of FaceBook are available globally.
  • Average user has 130 friends (think of word of mouth).

» Read more: why incorporate facebook into your overall marketing strategy?


4 frequently asked questions about LinkedIn

July 19th, 2010

In June of this year, LinkedIn topped 70 million users worldwide. But, what does this really mean?  Why have a LinkedIn profile and how can it help in business?  These are typically great questions and often asked by many individuals who have not yet grasped the idea of online marketing and using Social Media as a means to build business and create connections with potential customers.  Here are a few common questions about LinkedIn and how to benefit from using this powerful Social Media Platform.

Q. I already have a profile on LinkedIn, but don’t really see any advantage or how it can benefit my business.

A. The key to anything we do online is to be active.  LinkedIn gives you the ability to make yourself stand out from the rest of the crowd in several ways. » Read more: 4 frequently asked questions about LinkedIn


do more with the new privacy settings on facebook

July 17th, 2010

Because I am a big stickler when it comes to security online and having seen my friends FaceBook profile hacked, I am always looking for new information on how to protect oneself from the potential dangers of hackers and privacy in general.  Because FaceBook is at the 500 million user threshold and everyone we know is on or joining including great grandma, I thought it would be appropriate to give you additional feedback on protecting your privacy on this platform.

The one thing to remember is that if you want to maintain privacy, do not post anything online.  Knowing that this just isn’t a reasonable request, you have to find ways to keep up with the changes and also do what is necessary before something happens.

Always remember what I wrote in my previous blog, 5 simple steps to protect yourself from hackers on FaceBook, BE SENSIBLE.  We live in a new age where everything is transparent and the old adage of what happens in Vegas stays in Vegas no longer applies and what happens in Vegas now stay on YouTube, Viddler, Delicious, Digg and other social sites.  So yes, be careful and if you do get that urgent email from a close friend asking for 5,000 dollars sent immediately by wire, call their family first.  Or better yet, call your friend as they may still be in bed while this is all happening.  You’d be surprised at how many people actually fall for these scams.

Having said all this I want to share a great blog posted by Lori Randal at Social Media Examiner. The information in her blog is very useful and I know will assist in not only making the changes to your privacy setting on FaceBook, but she also shows you how to make the changes needed.   I hope you enjoy it.

Frank Guzzo is a speaker/trainer and owner at Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717