Posts Tagged ‘Starbucks’

5 reasons to use twitter for retail business

August 21st, 2011

My last post was earlier this year which unfortunately is not the best example on my part on how often to write a blog as I encourage everyone to post a new blog at least once a month if not weekly. It too spoke about twitter and how it’s growing by leaps and bounds. So I decided I would start off again with an encore to that last post.  You can read all my posts right here at Emerging Sales Success web site.

Since its humble beginnings in 2006, Twitter’s rapid growth has resulted in an estimated user base of 200 million. While originally created by Jack Dorsey as a tool for individuals to use an SMS service to communicate with a small group, businesses soon realized they could harness Twitter’s exceptional promotional power to increase sales, establish brand identity and connect with customers.

wired.com features a fantastic article detailing the advantages of using Twitter for starting a new business.

So how exactly do businesses take advantage of Twitter’s promotional power? » Read more: 5 reasons to use twitter for retail business

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why incorporate facebook into your overall marketing strategy?

October 25th, 2010

As published in Whole Foods Magazine October 25, 2010

With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook?

Lets start by looking at the basic numbers*:

  • There are over 500 million ACTIVE users (these are people that have returned to the site in the last 30 days).
  • 50% of users log in on any given day.
  • Approximately 150,000,000 users are located in the United States.
  • People spend over 700 billion minutes per month on FaceBook (collectively).
  • Over 700,000 businesses have a “FaceBook Page.”
  • Over 70 translations of FaceBook are available globally.
  • Average user has 130 friends (think of word of mouth).

» Read more: why incorporate facebook into your overall marketing strategy?

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