Posts Tagged ‘twitter’

5 reasons to use twitter for retail business

August 21st, 2011

My last post was earlier this year which unfortunately is not the best example on my part on how often to write a blog as I encourage everyone to post a new blog at least once a month if not weekly. It too spoke about twitter and how it’s growing by leaps and bounds. So I decided I would start off again with an encore to that last post.  You can read all my posts right here at Emerging Sales Success web site.

Since its humble beginnings in 2006, Twitter’s rapid growth has resulted in an estimated user base of 200 million. While originally created by Jack Dorsey as a tool for individuals to use an SMS service to communicate with a small group, businesses soon realized they could harness Twitter’s exceptional promotional power to increase sales, establish brand identity and connect with customers.

wired.com features a fantastic article detailing the advantages of using Twitter for starting a new business.

So how exactly do businesses take advantage of Twitter’s promotional power? » Read more: 5 reasons to use twitter for retail business

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29 billion and counting – the twitter connection

January 27th, 2011

At the time of writing this blog, Twitter had reached over 29 billion tweets and counting.  So what is it about this little blue bird that has captivated the minds of so many fans globally?  What or how can we best use it and why?  Is this another one of those online gadgets that are going to suck whatever time we have left and not provide us with anything in return?  I know, I know, I’m always looking at ROI.

What I’d like you to do first is check out this link that gives you two options; the first is a live Twitter count (see the tabs) GigaTweet and the second is a live Twitter feed.  The count is great to watch just because it’s impressive.  Although I have to say the live US Debt Clock is far more impressive in size of numbers. (Kind of scary too if you think about it)

Let’s get back to Twitter.  This video Twitter In Plain English gives a basic explanation of what Twitter does in its basic format.  When Twitter was initially founded the idea was to create a micro blog; » Read more: 29 billion and counting – the twitter connection

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a higher purpose for social media

September 8th, 2010

I’ve officially been blogging about it for almost a year.  Social Media is going strong and why wouldn’t it? With FaceBook having hit its 500 million-member mark, LinkedIn breaking the 70 Million mark and Twitter? Twitter has over 100 million users as of April of this year and is registering 300,000 new users per day.  There are on average 55 million tweets per day with over 600 million search queries per day.

So yes indeed, Social Media is being used for Marketing Purposes and combined with the right strategy can be a successful venture for most individuals and corporations.   But here is my question; Is Social Media just for business, branding, creating buzz and selling a product or service?

I got involved in Social Media almost two years ago just to see what all the hype was about; back in the day when FaceBook really was being used to find old schoolmates and family members not seen in many years.  After all it was through FaceBook that I connected with my cousin Tony whom I hadn’t seen in over 30 years. And it was through FaceBook » Read more: a higher purpose for social media

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social media strategy from A – Z

June 1st, 2010

Every now and again I come across a great article worthy of re-posting on my blog. And today this one is no different.  I have read through it and it really does cover everything when it comes to Social Media Marketing.  I hope you enjoy it as much as I did. I found it to be informative and to the point.  The author Tamar Weinberg did a great job here.  Enough form me … here is her post form her blog.

Social Media Strategy from A to Z

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

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5 simple steps to protect yourself from hackers on facebook

May 21st, 2010

I’ve been meaning to write this blog post for some time now but things just seem to keep getting in the way.  So its time to stop procrastinating as I have no excuses left and I just need to do it!

We read so much these days about the benefits of building a following of friends on the social platforms, like LinkedIn, Twitter and FaceBook just to name a few. And by the way, these are probably the most popular platforms out there and you can add MySpace to the popularity list.  Yes, there are so many benefits to using these networks to connect with family and friends and for businesses the opportunities are endless.

What we do not hear about are the potential dangers that lurk in the dark corners of some of these platforms and today specifically, I want to address the privacy issues and risks we all assume by creating a profile on FaceBook.

Last week a friend of mine who uses FaceBook strictly to stay in touch with her friends and family had her account hacked.  Quite frankly, I don’t know how it happens, but it did happen. Her identity was stolen and somehow the hackers also » Read more: 5 simple steps to protect yourself from hackers on facebook

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simple question – simple answer – what is social media?

May 6th, 2010

I guess I am still surprised at how many people I come across that are not familiar with the Social Media Revolution happening.  I am still asked what is Social Media. What does it do? At a recent event where Starr Hall was the keynote speaker, she asked the audience if everyone was familiar with social media and so many did not know what it was.

Now most people have heard of FaceBook and Twitter, LinkedIn or MySpace.  Most just don’t know how to use them effectively or that they are considered social media platforms.

So in this very simple and basic video put together off the cuff at my desk, I answer the simple question: What is social media?

Enjoy.

Frank Guzzo is an international speaker and the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand or to hire Frank as a speaker for your next event, contact us. 1-877-617-7717

Let’s start the conversation

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how to use google and twitter to find your customers

April 9th, 2010

I get an enormous amount of email daily and much of these are articles and new information on Social Media and how to use the various tools available.  There is so much information being posted on a regular basis that sometimes its difficult to filter it down to useful bytes.  (like me use of bites/bytes?)  Today was no different.  I however come across this great article on “How To Use Google and Twitter To Find Your Customers.”  I wanted to share this one with you as I feel it will answer some questions about how to use some of the tools that are available and I just personally felt that Eric Tsai did such a great job in explaining this to everyone in terms we can all understand and in a step by step process.

I invite you to read the full article here.  I hope you enjoy it as much as I did.

Frank Guzzo is the owner of Emerging Sales Success, a sales and marketing consulting company specializing in social media marketing and focused on building solutions for regional, national and international businesses alike. We keep up with trends, filter the noise and help companies like yours put social media to work.  To learn more about us, our services, and how you can use social media marketing to build your brand, contact us. 1-877-617-7717  Let’s start the conversation

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